Dec

3

Inventors Who Want to Save the Environment – Beware

Filed Under Green Inventions, Inventing | 1 Comment

solar panel

In the early 1980’s, after I successfully commercialized my first invention, a blind spot mirror for vehicles, I decided I would change the direction of my business, and market ideas, patents and technology solely in the “green” categories of saving energy, helping the environment, reducing pollution, etc.

Being a successful inventor, many other inventors would approach me — some of whom had inventions that would save millions of barrels of oil, reduce C02 and other pollutions ten-fold, save energy and in general help the environment, our quality of lives and the planet.

The notion of working for inventors with such idealistic standards was exciting and encouraging.  However, being a neophyte in marketing and only in my 20s, I would have never believed what I was about to learn about marketing energy-saving inventions. Read more…